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Internet Marketing: Insider Tips and Advice for Online Marketing
Newest Episode: Tue January 31, 2012. 09:57 AM
Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies.

We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

The show is produced and co-hosted by Andy White
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14:10
Kelvin and Andy are taking you through how to start marketing your business on LinkedIn, in this Beginner’s Guide episode of the Internet Marketing Podcast. If you’re looking to grow your B2B company through social media, LinkedIn might very well be the platform you’re missing. To grow your presence, Kelvin’s explaining what you should be [...]
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Beginner’s Guide to LinkedIn – Podcast Episode #155

Related posts:LinkedIn Networking with Jan Vermeiren – Podcast Episode #114Keyword Strategies When People Don’t Know They Need Your Product – Podcast Episode #78Premium Content Archive Access Now Free – Podcast Episode #133
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20:09
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the best ways for a business to use Facebook. This includes tips, strategies and techniques based around the different ways to approach Facebook in terms of marketing and advertising. Kelvin also addresses the differences between Facebook pages and Facebook groups and how [...]
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Beginners Guide to Facebook – Podcast Episode #154

Related posts:Interview With Chris Treadaway Author of Facebook Marketing an Hour a Day – Podcast Episode #84Beginners Guide to Twitter Marketing – Podcast Episode #153Facebook for Dummies with Paul Dunay – Podcast Episode #115
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28:58
In this episode of the Internet Marketing Podcast, Kelvin gives you a crash course on some of the most common questions people have about using Twitter, including why Twitter should be used and by whom, who are the most comming Twitter users, what are they looking for and finally what should you be Tweeting….. Twitter [...]
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Beginners Guide to Twitter Marketing – Podcast Episode #153

Related posts:Twitter Tips from a Ghost Tweeter Interview with Micala Wilkins – Podcast Episode #76Twitter Conversations & Animoto – Internet Marketing Podcast #47Special 50th Edition of the Internet Marketing Podcast – Podcast Episode #50
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38:57
In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO. They are discussing search trends and the opportunities and threats of exporting your search strategy model to other countries, including [...]
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Taking Over the World with International Digital Marketing – Podcast Episode #152

Related posts:How to Choose the Most Profitable Keywords All Over the World – Podcast Episode 66What We learn’t at the UTalkMarketing Digital Brand Summit – Podcast Episode #103Getting Your Next Digital Marketing Job – Interview with Jake Langwith – Podcast Episode #145
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15:08
Tue January 03, 2012. 10:45 AM
In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting between WordPress templates. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyQuestions [...]
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Questions & Answers – Podcast Episode #151

Related posts:Questions & Answers – Podcast Episode #150Questions & Answers Part One – Podcast Episode #121Questions and Answers – Podcast Episode #124
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17:22
Tue December 20, 2011. 10:42 AM
In this episode of the Internet Marketing Podcast, Kelvin and Andy respond to queries related to most reputable search terms, hyphens in domain names and Exact Match Domains (EMD). Kelvin stresses on the importance for brands to dominate their branding terms, suitable content size for a purchase page and how EMD owners can safeguard their [...]
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Questions & Answers – Podcast Episode #150

Related posts:Questions & Answers – Podcast Episode 149Questions & Answers Part Two – Podcast Episode #122Questions and Answers – Podcast Episode #124
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0:1
Tue December 13, 2011. 10:45 AM
In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions. This week, they’re discussing whether the changes to domain naming guidelines recently introduced by ICANN allowing companies to own branded domains will be beneficial for SEO, how to change a misleading Google local listing, and Kelvin’s tips for [...]
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Questions & Answers – Podcast Episode 149

Related posts:Questions & Answers Part Two – Podcast Episode #122Questions and Answers – Podcast Episode 148Questions and Answers – Podcast Episode #124
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19:05
Tue December 06, 2011. 09:48 AM
In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions. They’re talking about which tools are best to use for identifying the rankings of the pages on your site, how to get around the constraints of a large company’s hesitance to adopt SEO and tips to [...]
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Questions and Answers – Podcast Episode 148

Related posts:Questions & Answers Part Two – Podcast Episode #122Questions and Answers – Podcast Episode #118Questions & Answers Part One – Podcast Episode #121
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23:07
Tue November 29, 2011. 10:30 AM
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google over the past few weeks including a change in Google’s algorithm known as the Google ‘Freshness’ Update, as well as changes made to Google+ and another slightly more controversial change… Post from Apple [...]
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All Change at Google – Podcast Episode #147

Related posts:5 Ways the iPhone 4 is going to change the way Internet Marketing- Podcast Episode #75Google+ Correlations – Podcast Episode #131Edgerank- Podcast Episode #129
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24:44
In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”. Jim is presenting at this year’s eMetrics Marketing Optimization Summit. This interview is the last of this year’s series with the Keynote Speakers at the upcoming Conversion Conference, [...]
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Interview with Jim Sterne – Podcast Episode #146

Related posts:Twitter Tips from a Ghost Tweeter Interview with Micala Wilkins – Podcast Episode #76Interview With Chris Treadaway Author of Facebook Marketing an Hour a Day – Podcast Episode #84How To Get A Book Deal Through Social Media – Clare Evans Interview – Podcast Episode #72
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26:42
In this weeks episode of the Internet Marketing Podcast, Kelvin is speaking to Jake Langwith, an expert in recruitment within the online marketing sector. They’re talking about recruitment within SEO and the issues faced by both recruiters and candidates. Jake also gives his tips for finding the best talent for your company and how to [...]
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Interview with Jake Langwith – Podcast Episode #145

Related posts:LinkedIn Networking with Jan Vermeiren – Podcast Episode #114How to Manage Your Online Reputation Interview With Antony Mayfield – Podcast Episode #88Premium Content Archive Access – Podcast Episode #133
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30:32
In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland. Rory is Vice Chairman of the Ogilvy Group, Technology Correspondent at Spectator, the world’s oldest English Language magazine and an expert in behavioural economics, where this podcast is [...]
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Interview with Rory Sutherland – Podcast Episode #144

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21:26
As you may have seen in previous blog posts, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this episode of the Internet Marketing Podcast, Kelvin will be interviewing Dr. Karl Blanks, one of the co-founders of Conversion Rate Experts and another of the keynote speakers at this year’s Conversion [...]
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Interview with Dr. Karl Blanks – Podcast Episode #143

Related posts:Interview with Bryan Eiesenberg – Podcast Episode #142Interview with Raven Tools – Podcast Episode #123How to Use SlideShare: An Interview with Chris Lee – Podcast Episode #113
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19:42
Tue November 01, 2011. 10:03 AM
In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking you through some of the cognitive biases that all digital marketers should be aware of when making decisions about and designing strategy for campaigns. These tricks your mind can play on you include Anchoring, Loss Aversion, Choice Supportive Bias, Hyperbolic Discounting, and [...]
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Cognitive Biases – Podcast Episode 140

Related posts:The False Consensus Effect – Podcast Episode #130Duct Tape Marketing Podcast with John Jantsch – Podcast Episode #112Facebook for Dummies with Paul Dunay – Podcast Episode #115
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22:54
As you might have seen, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this special episode of the Internet Marketing Podcast, Kelvin will be interviewing Bryan Eisenberg, a keynote speaker at this year’s Conversion Conference. Bryan is an internationally recognised speaker and conversion expert with many years of experience [...]
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Interview with Bryan Eiesenberg – Podcast Episode #142

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19:33
As you may know, Kelvin’s been very busy this year travelling the globe and the country delivering a variety of talks to a variety of conference audiences. In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the benefits of increasing the number of speaking opportunities you or your company deliver, and [...]
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Getting More Speaking Gigs – Podcast Episode 139

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19:39
This week, Kelvin and Andy are discussing the latest News and Tools. They’re discussing the new Facebook updates including the addition of the ticker, what the introduction of the Kindle Fire will mean for Amazon and digital marketers, and a few books that Kelvin has on the top of his reading list. We’re also looking [...]
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Facebook’s New Features – Podcast Episode #138

Related posts:Facebook for Dummies with Paul Dunay – Podcast Episode #115Interview With Chris Treadaway Author of Facebook Marketing an Hour a Day – Podcast Episode #84Jonathan Stewart’s Panda Case Study – Podcast Episode #136
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23:12
This week’s episode of the Internet Marketing Podcast has been borrowed from a BrightonSEO presentation. We know that most of you weren’t able to make it, and we wanted to share with you some of the talks. James Carson is Head of Search Marketing at Bauer Media. His presentation, “Dr Social Love: Or how I [...]
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James Carson’s “Dr Social Love” BrightonSEO Presentation- Podcast Episode #137

Related posts:Things We Learned At BrightonSEO – Podcast Episode #116BrightonSEO- Podcast Episode #132How to Turn a Complex Mind Map into a Presentation – Podcast Episode #68
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0:1
In this episode of the podcast, we’re listening to Jonathan Stewart’s presentation from #BrightonSEO. Jonathan is Head of Search & Social Media at The Review Centre, and he’s taking us through the effects of the Google Panda Update on this company’s website. He’s discussing the initial effects, how his team tried to go about addressing [...]
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Jonathan Stewart’s Panda Case Study – Podcast Episode #136

Related posts:Google’s Panda (Farmer) Update – Podcast Episode #108Search Engine Optimisation Revisited – Part 1 Podcast Episode #36
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